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Why 18k Gold Is the New 14k Gold
Why 18k Gold Is the New 14k Gold Throughout the course of history, gold has been valued for its natural beauty and purity. It exemplifies flawless simplicity and can be added to any ensemble for a more luxurious look and feel. Here at Viva Vida, our mission is to make every woman feel beautiful and chic. We do this by carrying only the highest quality, 18k gold jewelry that will not tarnish and can be worn any and every day....

ABOUT US
Jewelry is personal, wouldn’t you say? We work in it; travel in it; dine in it; sometimes sleep and bathe in it – and we flaunt it everyday. We, for one, have a long standing history with jewelry – one that dates back to an old family business founded on the love of gemstones. Growing up in Australia, Brazil, and Greece, Viva Vida founder Mary Sapountzakis learned her family’s trade and committed to continuing the legacy years later by curating and designing versatile collections of 18k gold essentials that enhance the way we wear and appreciate jewelry.
Mary, being well-cultured and paying ode to her family's heritage, decided that there would be no better source for her jewelry than the beautiful places she was raised.
